Nat Foods now simply 'Lion'

17 May, 2011 06:40 AM
Comments
0
 
The old Lion Nathan, National Foods branding will be replaced by the more succinct 'Lion'.
The old Lion Nathan, National Foods branding will be replaced by the more succinct 'Lion'.

AUSTRALIA'S largest dairy and juice processor, National Foods, and its recently adopted sister liquor company, Lion Nathan, are to be re-badged with their respective business divisions coming under the single company name, Lion.

Two decades after the National Foods' name was listed on the Australian Stock Exchange, bringing it wide public recognition as one of the country's few publicly listed dairy businesses, the National name is to be abandoned by its Japanese parent company.

Lion Nathan was linked with the National dairy business in 2009 after beverage giant Kirin Holdings, a subsidiary of Mitsubishi, completed its purchase of the liquor producer.

The Lion name will operate with three divisions, dairy and drinks, and its Australian and New Zealand beer, spirits and wines businesses.

A formal rollout will occur in August and continue through to November.

Lion chief executive officer, Rob Murray, said the change to the corporate brand was the next stage in the evolution of the company.

"We became Lion Nathan National Foods in October 2009 when Lion Nathan, and merged with Kirin's foods business, National Foods," he said.

"Since then we have come a long way in integrating our business, and our new name reflects our shared purpose and identity."

National Foods was created by the former Adelaide Steamship Company in 1991 by amalgamating several dairy and food related businesses which had brand names and histories dating back to the 19th century.

The company is a major milk producer with its flagship Pura and Dairy Farmers brands and popular flavoured milk names, Big M and Farmers Union Iced Coffee.

In 2005 overseas brewing company, San Miguel, acquired National Foods for $1.8 billion, but two years later San Miguel sold National to Kirin which already had a 20 per cent stake in San Miguel, for $3.1b.

The following year the 110 year-old Dairy Farmers co-operative agreed to National Foods offer to acquire its business.

POST A COMMENT


Screen name *
Email address *
Remember me?
Comment *
 
A TOUGH 2018-19 season and improved irrigation technology has inspired a new crop along the river flats at Murray Bridge, South Australia.
30 Jan 19 A TOUGH 2018-19 season and improved irrigation technology has inspired a new crop along the river flats at Murray...
Best management practice of ryegrass and managing the residual height throughout dry periods is critical to enhance persistence of pasture. 
26 Dec 18 Best management practice of ryegrass and managing the residual height throughout dry periods is critical to enhance...
light grey arrow
ABOUT TIME SOMEONE REALISED THE MILK INDUSTRY IS NEAR EXTINCT. tO PRODUCE MILK COSTS MONEY MUCH
light grey arrow
Hello Frank, I suspect that the air entry problems I have experienced in silage bales over the
light grey arrow
Hope they are ready for when the milk pool drops below 8 billion litres and stays there.
MASTITIS management is highly effective but far from conventional for Tasmanian dairy farm manager Richard Hori. That's no surprise given the herd is milked through a robotic dairy.
23 Jan 19 MASTITIS management is highly effective but far from conventional for Tasmanian dairy farm manager Richard Hori....
Spending $2.7million to build a new dairy is part of a rolling upgrade and improvement plan for VAN Dairy Group, located at Cape Grim, Tasmania.29 Dec 18 Spending $2.7million to build a new dairy is part of a rolling upgrade and improvement plan for VAN Dairy Group,...
Australian farm chemical manufacturer Nufarm has repaired its balance sheet and is now hunting for acquisition opportunities.25 Sep 16 Australian farm chemical manufacturer Nufarm has repaired its balance sheet and is now hunting for acquisition...
Monopoly market may confront cropping sector under mega-merger proposal.22 Sep 16 Monopoly market may confront cropping sector under mega-merger proposal.