The buyer of the top-priced lot at the International Dairy Week Jersey is looking to lift components in the farm's milk with the breed.
Glenn Ross along with his sister Kerry Gallagher manages the family's 220-cow dairy farm at Bald Hills, near Ballarat, Vic.
He said the top lot Bushlea Ottens Maybell (EX 91), offered by Bushlea Farms, Leongatha, Vic, appealed for the depth of its pedigree, especially its eight generations of excellent cows.
It was also a "really stylish cow".
Mr Ross said the herd contained only about four Jerseys but they were keen to see how they could go in the herd and if they could compete with the Holsteins.
They were chasing the desirable health traits, easy handling and components offered by the breed.
The family runs a pasture-focused system, trying to push growth at the end of each season and aiming to produce as much home-grown feed as they can.
He said recent times had been challenging in the industry.
"But we just have to be on top of our game moving forwards and watching our margins as much as we can because we can't control the price we are being paid," he said.
The second top-priced lot Brookbora Love Lies 717, offered by Robert and Sandra Bacon, Tennyson, Vic, sold for $6800 to L&M Wallace, Wallacedale Jerseys, Poowong North, Vic.
All 17 lots were sold in the sale to an average $4943.75.
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