The Western Australian town of Cowaramup likes to capitalise on its strong dairying history and the `cow’ in its name.
For the past five years, Cowaramup celebrated its Udderly Legendairy Country Fair Deja Moo festival, which triples the town’s population and attracts 3000 people, many dressed in cow onesies.
Cowaramup is also basking in the glory of being named the 2017 Legendairy Capital of Western Australia.
Although named after the Cowara bird, the town likes to capitalise on its strong dairying history and the `cow’ in its name.
Local real estate agent and member of the Cowaramup Retailers Association Jill Turton nominated the town for the Legendairy Capital title on behalf of the association and local farmers, said “cow town” deserved the honour.
“We have a strong dairy history, which we showcase through our 42 life-size fibreglass cow and calf sculptures installed around the town,” she said.
“The cows in the main street are a tourist drawcard and are great for our town, but they also recognise our dairy heritage. Everyone who comes to town has a big smile on their face because of our cows.”
Cowaramup’s Legendairy Capital status also reflects its community spirit.
“We’ve got a very strong and unique community, particularly with retired dairyfarmers who continue to live and contribute to the area,” Ms Turton said.
“We have a strong core of people who care about our community.”
The local dairy industry has evolved and innovated to remain relevant.
“The dairies have had to become clever about the way they do business,” Ms Turton said.
“We have an ice cream producer where people can see cows being milked, and cheese makers and organic dairies, which continue to make an economic contribution to the town.”
The Cowaramup Traders Association plans to use its $2500 Legendairy grant to inform the broader community and tourists about dairying by creating a heritage trail of information plaques at the feet of the street cows.
Cowaramup is one of eight 2017 Legendairy Capitals from around the country’s dairy regions to receive a Capital grant to invest in a community project.
One of those eight communities will go on to secure the coveted title of Australia's Legendairy Capital 2017, receiving an additional grant to put towards their community initiative.
The national overall 2017 Legendairy Capital will be announced in September.
For more information visit www.legendairy.com.au/capital.
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