Australian dairy manufacturer Bulla Dairy Foods has taken the lead on new Country of Origin Labelling (CoOL) requirements.
Bulla has committed to 100 per cent compliance of its chilled products one year ahead of the mandatory deadline (July 1, 2018).
Bulla is voluntarily implementing the same changes across its ice cream range, a non-priority food category in the CoOL reforms.
The first ice cream product will be Bulla’s Creamy Classics Vanilla.
On Thursday, the Deputy Prime Minister and Minister for Agriculture and Water Resources, Barnaby Joyce, and the Member for Corangamite, Sarah Henderson, visited Bulla's Colac, Victoria, factory in support of Bulla’s move.
Bulla CEO Allan Hood said the company was committed to increased labelling reform for greater transparency for all consumers.
“As one of Australia’s largest family-owned dairy companies, we are proud to be leading the way to the new CoOL reforms in our category," he said.
"In support of increasing transparency for consumers across the dairy and wider packaged food industry, we have also voluntarily implemented these changes for our ice cream, with our flagship product, Creamy Classics Vanilla the first to transition in September 2017.
“We believe it is un-Australian to import ice cream from China, Indonesia or Europe, or anywhere else for that matter and we believe labels should better inform consumers as to the Country of Origin of the products they buy and the choices they make.”
Bulla has invested more than $40 million into innovation, production and manufacturing facilities in regional Victoria’s Colac in the past 12 years.
The company’s long-standing relationship with the local dairy farmers group, Australian Dairy Farmers Co-operative (ADFC) has supported considerable growth.