Ambassador for Yamaha country singer Lee Kernaghan is a believer in helmet use.
“I never want to see my boys or anyone really riding around without a helmet on,” Mr Kernaghan said.
“I want to encourage everyone to wear a helmet, they are not only doing themselves a favour they are doing it for their family.”
In a world first, a fully certified helmet has been developed for utility all terrain vehicles (ATV) used under Australian and New Zealand farming conditions.
Scott McNally, from motor cycle accessory company Ficeda, said only 20 per cent of ATV riders wore a helmet
With an average 15 fatalities per year, five of these would have been prevented if they were wearing a helmet, he said.
Ficeda surveyed farmers through Yamaha dealers and field days to gain insight into helmet use.
The research found that farmers did not want to wear a helmet due to them being "too hot, too heavy, hard to get on and off and can't hear animals", he said.
Mr McNally said Ficeda Accessories then approached Shark Helmets with the brief to design a helmet that was both fully certified and fit for use in Australian ATV use conditions.
This resulted in the newly released Shark ATV helmet.
Alex Picard from Shark Helmets said that the helmet was made from a composite fibre shell that weighed 1200 grams.
The unique shell design incorporates four different foam densities for maximum protection and had six large ventilation holes to ensure the helmet remained cool, he said.
The helmet was certified to ECE 22-05 and DOT full on-road standards meaning farmers would be compliant when using bikes on gazetted roads.
Other features included ear pods, which allowed for better awareness of surroundings, an easy-use buckle and removable lining.
Mr McNally said it was important to also use helmets in side-by-side vehicles (SSV) not just ATVs.
Facida is a subsidiary of Yamaha Motors Australia.
Sharon O’Keeffe travelled to Brisbane as a guest of Yamaha. She was provided ATV training and a Shark helmet as part of the Yamaha Kodiak ATV media launch.
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